New Series: The Archetypes

and why they matter to you?

People love talking about archetypes. In many circles, the awareness of archetypes is very much embedded into every day life. However, for many others, it’s kind of a big question mark, or this very psychology-mumbo-jumbo kinda thing.

And they’re everywhere! We find the archetypes in tarot cards, in virtually any movie we’ve ever seen or story we’ve eve…