People love talking about archetypes. In many circles, the awareness of archetypes is very much embedded into every day life. However, for many others, it’s kind of a big question mark, or this very psychology-mumbo-jumbo kinda thing. And they’re everywhere. We find the archetypes in tarot cards, in virtually any movie we’ve ever seen or story we’ve ever read. Oh yeah, and every moment of existence we can understand our experience through the helpful lens of the archetypes.